SAN DIEGO, CA — CEO and founder of Gloom Magazine Brian Patrick Wade announced his intentions with his powerful branding strategy late Tuesday evening, assuring the media that the multiple babies the the company just adopted over the last two weeks would serve a great purpose in Gloom's new marketing strategy.

"How often do you see a baby with a tattooed face like Skeletor? I mean how kick-ass is that? It is a genius marketing strategy and I am proud to be the first one to brand a company logo an a baby's face." Wade said. "From the very beginning my main concern was that this child would live a normal life."

Despite the many people that protested Gloom's decision to adopt and tattoo third world orphans, Brian Patrick Wade still believe it was worth the $499 to adopt these needy children for this wholesome cause.

"I just wish more people understood the time and dedication it take to tattoo an infants face." Wade said. "To think that single handily I changed the life of someone much less fortunate than me, helps me sleep at night."